Saturday, January 20, 2007

and then there was YouTube.


Sure, there's a lot of addictive user generated content but there's no denying that its the copyrighted footage thats getting them a huge chunk of the traffic.
Lawsuits and threats from content owners every other month, Youtube's gonna cost Google a lot more than $1.65billion.
Copyright infringement laws might just kill the Youtube star.

However, this is one lawsuit they didn't expect.

Youtube vs Utube

Universal Tube's website resides at www.utube.com, and it seems that plenty of wannabe YouTubers, fluent in text-speak, but less adept at typing out full words, are surfing their way over to the Universal Tube site by accident.

In the suit, Universal Tube alleges that its traffic has soared from around 1,500 hits in a month to over two million because of vast numbers of visitors looking for "lewd and other disgusting video".

This, the firm alleges, has caused confusion, cost it money, and caused lost sales.

Universal Tube's lawyer says that his company's site predates YouTube's by a decade or so, and says he is asking either for YouTube to find a new home for its site, or for the company to cough up cash to help his company establish a new corporate identity.

Yeah, right!

Now Universal Tube is using the extra traffic to their advantage by adding a search engine box with sponsored search results which look like YouTube's videos with ratings. So this is their new "corporate identity"?

Why would their customers want to deal with a company that sued YouTube on the basis of lost reputation but now has Shakira, webcam girls and gambling links on their homepage?

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